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The traditional financial industry was not built to put the interests of clients first. At Tranqui Finanzas we’re committed to building products and services that are designed to help people make financial progress, from getting out of debts to saving and making an easy plan and reaching for your future goals.
As a CX UX Writer & Content Strategist on the Tranqui Team, you will focus on the consistent, high-quality, and impactful content that influences the decision-making of consumers more than any other strategy. It wins the attention of potential customers and users, increases brand awareness, and fosters loyalty. Essentially, it is a content strategist who creates this useful, usable content.
As a content strategist, we hope that you connect with consumers and users that generate leads by presenting relevant content through, the product, apps, blog posts, emails, WhatsApp messages, and more. The planning and developing of content strategies, is a must, in order to develop the content as a way of meeting the needs of both businesses and users.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/50470cd3-3576-4bb7-8eeb-d9ae4d9f583d/Tranqui-06-Medium.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/50470cd3-3576-4bb7-8eeb-d9ae4d9f583d/Tranqui-06-Medium.png" width="40px" /> More about Tranqui Finanzas Culture, People & Benefits
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A UX Writer & Content Strategist, at its core, is a problem solver. By partnering with cross-functional teams and customers, you will turn your content and writing into delightful products in a creative environment to execute a creative vision.
A typical day for a content strategist might begin with a Product Team meeting that formulates strategies for their content product and Marketing program. As a content strategist, you might also have to coordinate with PMs, Product, Customer Service & Marketing leads, Researchers, and designers and brief them on the user stories that will be told through product content, infographics, visuals, etc.
Some days, you might have to write creative CX UX writing, edit some copy, or create narratives for infographics. An integral part of the content strategist's job is developing concepts and actions for communications so that clear that generated on how all areas should communicate with customers and users. The content strategist's develop proprietary research too, developing surveys, and then analyzing the data to choose the most attractive trends to create a content story about.
The content strategist's role responsibilities include:
